Digital fabric printing has been shaking things up since it was introduced, giving Australian artists and designers a whole new way to express their creativity.
By printing high-quality images and intricate patterns directly onto fabric, this innovative technology opens up endless possibilities for bold, custom designs—leaving traditional methods in the dust.
With more people on the lookout for unique, personalised designs, digital fabric printing is quickly becoming a go-to for creatives all over Australia. In this blog, we’ll share everything you need to know about it.
The Evolving Fashion Scene in Australia
Australia has always been known for its vibrant hub of creativity, especially when it comes to fashion and textile design. Independent designers and local artists are always finding ways to consistently produce some of the most innovative works seen across the globe.
However, many small fashion brands face the challenge of fabric sourcing and printing. Traditionally, custom textiles were dominated by large-scale offshore manufacturers, particularly in countries like China. While lower prices might seem tempting, the reality of bulk runs, high costs, long lead times and inconsistent quality can quickly become overwhelming for small businesses.
This is where we come in…
Not just with cutting-edge technology, but as local printers who truly understand the unique needs of Australian designers. At Mereton, we’re proud to partner with creatives to offer not only the tools for custom fabric printing but also the expertise, reliability, and personalised service that make all the difference. Forget the long waits and uncertainties of offshore production—our local approach ensures quality and consistency, with a turnaround time that keeps your projects moving.
Check out our fabric printing services and more
- Sublimation Printing
- Natural Fabric Printing
- Printed Vinyls
- Laser Fabric Cutting
- Artwork Services
- Colour Matching
- Commission Printing
The Benefits of Local Digital Fabric Printing with Mereton Textiles
Small Batches
Digital fabric printing allows for small production runs with lower minimum orders, perfect for Australian designers testing new ideas without excess inventory. Our minimum print run is just 5 metres.
Customisation
With digital printing, there are no limits on colours or patterns. Local artists can create intricate designs and make adjustments easily.
Shorter Lead Times
Local printing means faster turnaround times, enabling designers to quickly respond to market trends. Our average lead time is about 5 to 10 working days, depending on the size of the order.
Sustainability
Digital printing uses less water, has zero chemical runoff and little to no fabric waste as you are printing exactly what you want, for the exact amount you need. Local production also cuts carbon emissions from shipping.
Superior Quality
Digital printing delivers high-resolution prints with vibrant colours and sharp details. Plus, local production allows for quick quality checks.
Supporting Local Communities
Choosing local printing benefits designers and strengthens a network of local artists and printers, promoting innovation in Australian fashion.
Mereton Textiles Case Study: How We Helped A Sydney Resort Wear Brand Made Waves at Fashion Week
Background
A Sydney-based independent fashion label, known for its limited-run resort wear, aimed to launch a new collection at Fashion Week 2024.
Challenges
The brand discovered that offshore manufacturers required a minimum order of 500 metres of fabric per design, resulting in excess material. A lengthy 12-week production timeline also risked missing Fashion Week deadlines and limited their ability to adapt based on market feedback.
Solution
By partnering with Mereton for digital fabric printing, the brand was able to print only 40 meters of each design, which offered several benefits:
Cost Savings
Smaller fabric orders allowed the brand to allocate a budget to marketing and promotion.
Creative Flexibility
They could experiment with various designs without overcommitting to large inventories.
Rapid Turnaround
Our local Sydney fabric printing process ensured the collection was ready in just a few weeks.
Outcome
The collection debuted at Fashion Week and received an influx of positive feedback. The brand identified the most popular pieces and efficiently ordered larger quantities, keeping their inventory lean.
At Mereton Textiles, we’re here to support Australia’s creative talent with flexible, high-quality digital fabric printing services.
You can contact us by phone at 02 4732 5400 or via email at orders@mereton.com.au. Our expert team are here to help you bring your ideas to life!
