It all started with an extended conversation over the phone, one minute you’re talking about new fabric textures and the next you’re discussing where the business can go next. If you’ve ever spoken to any of us here at Mereton, you know we are always ready for a yarn, especially when its something that excites us, such as… lets see… printing!
Jules Hunt has for a long time printed photographs of her artworks onto our Canvas in large scale, beautiful detail for her clients to hang on their walls. It was a conversation in November 2016 with Joe (our amazing director) that lead to the concept of turning Jules artworks into not only Canvas photograph wall hangings but to full blown textile prints that can be used for upholstery, cushions, curtains, ottomans, lampshades, bed throws, you name it.
Working closely together over the following months, Jules Hunt and Mereton Textiles collaborated to turn 13 pieces of her art into the 16 textile designs you can view below in the new Elements Collection.
Each design was carefully considered for tone, scale, proportion and colour so as to honour the original artworks and at the same time ensure suitability for both commercial and residential fabric applications.
About the artist: Jules Hunt
With a studio gallery in Byron Bay, Jules Hunt has exhibited throughout Australia and has works in collections internationally. Her signature ceramic creations are inspired by her love of colour, nature and geometry, all intertwined. Each unique design she sketches onto the clay form then delicately applies the black outlines using slip, a mix of clay and glaze, all freehand and a very fine process. The work is then fired followed by precisely in-glazing up to three coats of glaze in each individual shape. In the final firing the colours come to life with the whole process taking weeks to months resulting in her stunning works recognisable as ‘Jules Hunt’ artworks.
From ceramic to textile
Transposing the dimensional ceramic forms to the Elements textile range was a natural progression from Jules’ existing series of large-scale canvas wall art, printed by Mereton over the past six years.
“ I see the Elements range as the birth of a new and imaginative direction for my art. I wanted to create a range of textiles that would capture the dimension, colour and vibrancy of my original artworks and at the same time capture the fine detail. Designing the range has involved careful selection of scale, tone and patterning while at the same time ensuring each design transposes onto the full range of high quality textiles for commercial and residential applications.
This is such an exciting partnership with Mereton. I love that they are Australian owned, Australian made and a family run company. Working in partnership it’s amazing what we can create together now and into the future.”
Naming the range
“Elements” beautifully encompasses the visual and dimensional components of these designs – colour, form, line shape, space, texture and value. The name encompasses an array of meanings including the intricacies of the works and the collaborative nature of the project.